Redefine Sports Streaming Success: Meet Cleeng at Sportel Monaco 2024

The potential in D2C sports video is immense and expanding rapidly. By 2024, an estimated 90 million people will stream at least one game per month according to PWC. While the future looks promising, there are pressing challenges. Many organizations are grappling with issues like reaching pricing ceilings, navigating sports seasonality, and managing costs—all while working with smaller, stretched teams typical in D2C sports streaming. So, how can they thrive in such a demanding environment?

Building on the incredible momentum at IBC 2024, we’re heading to Sportel with a sharp focus on solving the sports streaming industry's key challenges. With three successful seasons alongside the NFL and partnerships with major players like Tennis Channel and RED+, our expertise in helping sports broadcasters overcome their pain points runs deep.

Join our experts at Sportel to discover how the Subscriber Retention Management (SRM®) suite can help you drive D2C innovation and succeed in the complex sports streaming ecosystem.

New at Sportel: Game-changing Innovations for Sports Streaming Success

Cleeng’s SRM suite undergoes continuous innovation to support broadcasters’ needs to stay ahead of the curve. Below are our latest upgrades designed to accelerate direct-to-consumer (D2C) growth and enhance subscriber retention—two critical areas for sports organizations to succeed today.

This powerful technology enables you to create personalized data dashboards effortlessly—no specialized expertise is required. With over 80 data points at your disposal, you can use it to build custom reports, forecasts, and trend analyses, gaining a comprehensive view of your sports viewers' evolving behavior. This deeper audience understanding, spanning across sports seasons, allows you to optimize marketing strategies and deliver more impactful experiences.

Harness the power of AI to gain instant insights into your fans. Whether you need to know which offer performs best or want to track retention from a recent campaign, ChurnIQ AI Assistant answers through simple, intuitive prompts. Ideal for smaller sports teams, it empowers quick, data-driven decisions, giving you a competitive edge in responding to the ever-changing sports landscape.

The Integration Hub accelerates your D2C strategy by simplifying the connecting of your platform with third-party services. With a comprehensive repository of ready-made connectors and automation tools, it enables you to scale quickly and flexibly without extra technical effort.

Curious to see these new features in action?

Tackle seasonal churn head-on with Seasonal Subscriptions

Seasonal churn is a persistent battle in sports streaming. Fans often come and go based on the sports calendar, making maintaining stable subscription numbers year-round challenging. The result? High seasonal churn that impacts profitability. What’s the solution to attract and retain subscribers even between seasons? 

The award-winning Seasonal Subscriptions model! This flexible approach allows you to sell sports season tickets that auto-renew when new seasons start. By tailoring plans to your sports seasons, you can offer better value for money, ensuring your fans stay engaged and loyal long-term. Win-win! Try the interactive demo.

Explore the SRM Suite: Powering the international growth of broadcasters like Volleyball World

The SRM suite powers the streaming platforms of leading sports broadcasters like the NFL, NHL, Optus Sport, BKFC, Big Ten Network and Tennis Channel.

Most recently, we supported Volleyball World in launching their new D2C platform, VBTV, reaching over 1.5 million members globally.

• Merchant: Collect payments from sports fans and grow internationally while navigating cumbersome aspects like tax and compliance without additional burden.
• Core: Extend multiple subscription offers, implement upgrades and downgrades, offer discounts and free trials to convert more users and deliver stellar experiences.
• ChurnIQ: Monitor performance metrics effortlessly, respond to insights quickly, control churn, and stay agile.
• Hi5: Tackle support smoothly with an AI-chatbot to support peak demand seasons.

Check out what their CRO has to say: 

Want to turn potential into sports streaming success? Meet Cleeng at Sportel Monaco

The growth potential in sports streaming is massive. Broadcasters who work with the right tools and strategies can tackle the evolving challenges of the landscape.

As we prepare to showcase our innovations at Sportel Monaco, we invite you to explore how the SRMⓇ suite can empower your organization to thrive. From harnessing AI for quick insights to effectively managing seasonal churn with our award-winning subscription models, we are here to be your co-pilot in your journey to success. Meet our experts at Sportel in booth I04/13, get a demo of our game-changing features, and gear up to redefine your success trajectory in sports streaming.

Attending from Cleeng:

• Alexis Gaï - Chief Revenue Officer
• Hjalmar Koedijker - Director of Enterprise Sales, EMEA & APAC
• Chris Welsh - Senior Advisor, Business Development