Volleyball World is enhancing fan experiences on a global scale with the recent launch of Volleyball World TV (VBTV).
“Our goal is to create a central hub for our fans to see the best volleyball in the world and to be able to get closer to the game. We want to offer them the best quality of broadcast and the best platform.”
- Stephanie Giardina, Chief Revenue Officer, Volleyball World
As a small team serving 1.5 million members worldwide, VBTV will leverage Cleeng's Subscriber Retention Management (SRM®) suite to address all their retention and operational needs. By integrating offer management, billing, analytics, and customer support, the SRM® suite makes it easier for them to manage everything from one centralized space.
Here's what VBTV's Chief Revenue Officer has to say about the platform's launch and next steps:
What is VBTV?
VBTV is a digital streaming and VOD service that unlocks worldwide access to the world’s best live and on-demand volleyball content. The channel houses an extensive catalog of over 4000 live volleyball matches and shares unique, original content, such as behind-the-scenes match footage.
How is VBTV positioning itself for growth with the SRM® suite?
VBTV is focused on maximizing its growth potential by enhancing customer engagement, increasing lifetime value, and minimizing reacquisition costs. Here’s how they plan to achieve these goals.
- Monetizing on a global scale
VBTV is heavily focused on international expansion to grow its subscriber base.
“We have five big key markets. They all have different payment methods and taxation differences. So having that partner who’s a one-stop shop for us is critical to grow and scale in our key markets,” explains Stephanie.
VBTV is aware of the challenges that come with international expansion, ranging from skillfully balancing languages, payment methods, and cultures across its different markets as a single entity.
They'll overcome these with Merchant’s support to drive conversions and scale. The advanced payment and checkout optimization features will position them to accelerate multi-currency conversions with an inbuilt repository of over 186 payment options. Additionally, managing compliance, tax, and VAT will be streamlined, enabling them to enhance their conversion rates and expand their reach more effortlessly. Moreover, Merchant's inbuilt best-in-class dunning support will ensure that involuntary churn from payment issues is kept at a minimum.
- Leveraging flexible offers to grow and retain subscribers
VBTV knows attracting subscribers with unique offers is essential for driving conversions in a competitive landscape. They'll streamline this with Core's robust offer management features.
Their team will harness the flexibility to experiment with various subscription models and implement discounts, free extensions, trials, and more. They'll tailor offers and pricing across different international markets, build upgrade pathways, and create customized plans. Additionally, with quick access to structured data, they'll also target the right offer to the right subscriber at the optimal time. In fact, by leveraging Seasonal Subscriptions, they’ll also be able to sell season tickets that auto-renew when new seasons start. This will help them boost conversions throughout the season and better retain their subscribers.
- Boosting retention with all-round excellence
To keep volleyball fans engaged, VBTV is focused on delivering a wide range of exciting content and exceptional fan experiences. They're one of the few platforms that offer 365 days of content a year, which strengthens them against the effects of seasonal churn. Alongside this, their team will be focusing heavily on the fan experience to boost subscriber retention.
VBTV will be using Cleeng's features to boost engagement and retention. Specifically, ChurnIQ’s data expertise will equip them to proactively gain insights into their subscribers' needs and preferences. And with automated subscriber marketing using Segments, they'll be able to act on this data quickly. By seamlessly connecting their data with their marketing platform, VBTV will ensure they deliver the right message to the right subscribers at the right time, significantly boosting retention.
Ready to score big like VBTV?
The SRM® suite is here to help you set the stage for sustained growth and success in sports streaming like VBTV. We offer the most comprehensive coverage of D2C service needs, specifically tailored for the media and entertainment industry. Our suite encompasses monetization, entitlement management, recurring billing, tax management, subscriber analytics, and customer care. With our commitment to constant and agile innovation, we can help you stay ahead of the competition.
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