Cleeng at NAB Show 2025: The AI-Driven Future of Subscriber Retention

The D2C streaming market is projected to reach 1.6 billion users by 2027, but growth is expected to plateau in 2025 in mature markets like the United States and Europe. With consumers juggling multiple subscriptions and switching services more frequently, retaining subscribers has never been more critical, and the battle for subscriber loyalty is fiercer than ever. As churn rates rise and competition intensifies, D2C subscription businesses need smarter, AI-powered retention strategies to stay ahead. And that’s exactly where Cleeng comes in.

At the NAB Show 2025, we will be showcasing how AI is reshaping subscriber retention. Our Subscriber Retention Management (SRM®) suite integrates smart web payments, automated billing, actionable analytics, and AI-powered customer care—helping platforms boost conversions, personalize offers, and reduce churn.

Join us at Booth W4002 for a live demo to see Cleeng’s AI-powered retention solutions in action!

AI, payments, and retention–what’s changing?

At Cleeng, we're constantly enhancing our solutions to provide the best tools for subscriber retention and management. We’re committed to staying ahead, so that our clients have the most effective and innovative services in the market. At NAB 2025, you will be able to discover some of our most recent innovations:

1. AI-powered subscriber dashboard: smarter insights, effortless retention 

Managing subscribers shouldn’t be a guessing game. With AI at the core, our newly revamped dashboard provides detailed analytics across every stage of the subscriber journey—from initial sign-up and payments (as the Merchant of Record) to support interactions, engagement trends, and churn prediction. 

With built-in AI-ssistant, you get real-time alerts on churn risks, automated intervention strategies, and deep insights into customer behavior. Instead of just tracking metrics, you’ll have an AI-powered advisor helping you optimize retention, improve payment success rates, and enhance customer satisfaction—all from one intuitive platform.

2. Multi-Channel Billing: Frictionless subscription management across all devices

Keeping track of subscriptions across various platforms can feel overwhelming, but it doesn’t have to be. With flexible and scalable billing for web, apps, connected TVs (Vizio integration is now live!), and other platforms, subscription management becomes effortless. Our Multi-Channel Billing solution centralizes all your subscription operations, enabling a smooth, personalized experience for users on every channel. This approach reduces friction, boosts recurring success rates, and ensures subscriber satisfaction. Powered by Cleeng’s SRM®, it’s designed to make subscription management simpler than ever.

3. New partnerships and client projects

At NAB 2025, we’re unveiling new client projects and significant partnership collaborations that further strengthen our offerings. These collaborations will help businesses scale faster, reduce churn, and expand globally with greater efficiency. Here are some of the existing partnerships and collaborations:

• Vizio integration expands our Multi-Channel Billing capabilities across connected TVs, adding to our existing coverage of Samsung, Apple tvOS, Google TV, Android TV, Amazon Fire TV, and Roku. This ensures seamless subscription management across even more platforms.
• Braze Integration (coming soon!) will transform marketing communications by funneling Cleeng’s subscriber data, segmentation insights, churn risk, and trial status into a leading engagement platform—enabling real-time, multi-channel retention and upsell campaigns. 
• Redfast Engagement Layer is our new no-code solution for personalized in-app prompts, one-click actions, and built-in A/B testing, empowering businesses to improve conversions and subscriber retention effortlessly.
  
  
  

What makes Cleeng different?

• Proactive churn prevention: Our AI-driven churn models detect at-risk subscribers with 95% accuracy, providing real-time intervention strategies to keep them engaged before they leave.
• Seamless subscriber management: Manage subscriptions effortlessly across platforms with flexible billing, upgrade/downgrade options, and a frictionless user experience, driving a 15% boost in annual LTV.
• Optimized payment performance: Minimize revenue loss with an industry-leading 95% recurring payment acceptance rate and a 43% reduction in web payment churn—while maintaining a 0.3% chargeback rate.
• AI-powered insights: With hundreds of ready-to-use customer segments, Cleeng’s analytics drive a 30% increase in LTV and a 76% boost in customer satisfaction.
• Cost-efficient scalability: Slash setup costs by 80% and cut monthly platform maintenance costs by nearly 70%, allowing you to scale profitably.

Meet us at the NAB Show 2025

Cleeng is redefining subscriber retention for D2C and media brands. Whether you’re looking to reduce churn, optimize costs, or maximize lifetime value, our AI-powered SRM® suite provides the tools to help you thrive in 2025 and beyond.

Visit Booth W4002 to see how Cleeng can transform your subscriber retention strategy. Schedule a meeting: