2024 in Numbers: Cleeng's Year of Innovation and Excellence

As 2024 draws to a close, at Cleeng, we reminisce on the past twelve months that have proven to be a testament to relentless innovation, exceptional support, and transformative technology—three aspects very close to the company's vision. This wouldn’t have been possible without the dedication of our team of experts, the trust of our clients, and the power of collaboration driving every milestone. Here's how we turned digits into digital excellence in 2024.

7 Major Product Innovations Enhancing Subscriber Experience

In 2024, Cleeng introduced seven transformative product innovations as part of a broader effort to deliver 86 advancements across the Cleeng platform. From major updates to subtle optimizations, every enhancement was designed to elevate the subscriber experience and improve operational efficiency for merchants: 

• ChurnIQ Studio and the ChurnIQ Upgrade redefined churn management by introducing AI-powered insights and expanded data control. These powerful tools enable our clients to easily identify retention opportunities and act on them more effectively. 
• Device compatibility took a leap forward with PIN-Based Device Pairing and Samsung TV Integration, simplifying access across diverse platforms.
• Apple In-App Purchase StoreKit 2, featuring seamless integration, offered smoother transactions for Apple users while streamlining in-app purchases.
• Robust security was prioritized with Fraud Prevention using Google reCAPTCHA, enhancing trust and mitigating transaction risks.
• Payment recovery became more efficient with the launch of Dunning Action Settings in the Dashboard, enabling clients to manage failed payments with greater precision.

These innovations, alongside dozens of incremental platform improvements, reflect Cleeng’s commitment to delivering future-ready solutions that adapt to client needs. 

For more details see the Release Notes.

1198 Retention Campaigns Driven by Our Clients

In 2024, our clients launched an impressive 1198 targeted campaigns designed to proactively reduce churn and enhance subscriber engagement. These campaigns included win-back initiatives and coupon-driven promotions tailored to specific subscriber behavior and needs. 

The results speak for themselves: 391,030 coupons were applied, driving both re-engagement and retention across the 230 countries where our clients are active. By leveraging data-driven strategies these efforts not only reduced churn but also strengthened long-term relationships with subscribers showcasing the power of proactive retention management. 

40% Growth in Merchant Transaction Volume

This year Cleeng’s billing and payment optimization solution drove a remarkable 40% year-over-year increase in transaction volume. This growth was powered by a combination of factors, including a 92% payment success rate—ensuring seamless transactions for subscribers—and a low chargeback rate of just 0.5%, minimizing revenue loss and maintaining trust. By streamlining payment processes and improving transaction reliability, we enabled our clients to scale their operations while delivering a frictionless experience to customers around the globe.

80% More Revenue Collected Through Improved Dunning Strategies

Thanks to multiple enhancements in our dunning technology, we achieved an 80% increase in revenue recovered through advanced dunning strategies. Key enhancements, such as optimized settings, network tokens, and real-time account updates, allowed our clients to address failed payments more effectively and reduce involuntary churn. These improvements not only boosted overall revenue but also increased cost efficiency, enabling merchants to recover more without adding operational complexity.

79.8% of Customer Inquiries Handled by Chatbots

Our AI-powered chatbot, a key feature of the Hi5 product that transforms customer support experiences, achieved an impressive 79.8% automatic resolution rate for all inquiries received this year. In 2024, the network of Cleeng chatbots grew by 33%, further enhancing its ability to provide real-time assistance and streamline support interactions.

In the image below, you can see different examples of AI-powered chatbots used by Cleeng’s clients across the video streaming industry. 

219,840 Tickets Resolved Through Hi5

Customer support is at the heart of what we do—and we go beyond AI and chatbots. With Hi5, our highly trained agents are available around the clock to provide high-quality support whenever chatbots can’t resolve an issue. In 2024, we successfully resolved 219,840 tickets, delivering fast, effective, and personalized assistance to subscribers worldwide.

Looking Forward to 2025

2024 was a year of milestones for Cleeng, driven by innovation and client success. Highlights included launching the third season of the NFL, supporting Volleyball TV’s international expansion, helping Newsmax surpass 150,000 subscribers in 30 days, and enabling Jme to outperform payment benchmarks just months after its April launch. We wrap the year with several new partnerships that we can’t wait to announce in 2025.

As we prepare for an even bigger year ahead, we remain focused on helping our clients maximize subscriber retention, reduce churn, and build sustainable growth. 

Thank you for being part of our 2024 journey!

Do you have questions about retention strategies or management systems for your digital subscriber base? Contact us!