RED is the new sports streaming platform recently launched by Ringier Sports in partnership with Cleeng and the full Subscriber Retention Management (SRM™) suite.
Through this collaboration, RED is providing fans of Swiss football with unparalleled access to their favorite content.
What is RED.Sport?
In 2022, Ringier Sports launched a new multi-sport streaming platform. The company’s vision for RED.Sport was to provide amateur sports players and fans a broad range of high-quality content on a wide-reaching platform.
With this recent launch, Swiss football fans now have access to highly anticipated matches from both the Promotion League and 1st League Classic, all available as a full HD live stream, in one place with no traditional Pay TV package required.
How does RED.Sport use Cleeng’s subscriber retention suite?
To manage its GAMEPASS subscription options, RED has decided to partner with Cleeng. Thanks to our modular range of services, we have been able to devise a tailor-made solution for RED.Sport, covering the following elements.
360-degree view of the customer base
Cleeng equips Ringier Sports with a comprehensive suite of Subscriber Retention Management (SRM™) tools and services, ensuring seamless support for their platform. This solution provides a transparent, 360-degree overview of key elements, including content offerings, billing, analytics, and customer support — all managed through a single, centralized platform.
By streamlining the complexities of subscription management, Cleeng enables Ringier Sports to focus on delivering exceptional video content, rather than grappling with the intricacies of managing a video platform.
Flexible offer creation
Innovating content monetization strategies is essential for maximizing profitability on an OTT platform.
While there’s no one-size-fits-all solution, having the right pricing strategy can be the deciding factor between success and failure. For sports streaming services, the most common pricing models include SVOD, transactional PPV, and season passes.
Cleeng’s subscription management system empowers Ringier to experiment with multiple offer types simultaneously. This flexibility allows for testing various pricing models, such as subscriptions versus season passes or pay-per-view. It also enables the use of discount coupons with different values and durations to attract and retain viewers.
All these tools are conveniently available in a single, user-friendly broadcaster dashboard, making it easier than ever to tailor the perfect offer for your audience.
Image: Package selection experience for the RED.Sport platform. Note: the annual price is showing a limited-time offer.
Personalized support
With the personal touch that Cleeng’s service provides, Ringier Sports will also receive our expert guidance on their subscription platform, to ensure a seamless experience for both them and their subscribers.
“The Cleeng team are absolute professionals; they know exactly what their product can achieve and how it can be adapted to meet the requirements of RED. Through their personalized support, we’re getting expert assistance for the RED platform to guarantee a seamless experience for our subscribers.”, says Alain D. Birchler, Subscription Project Manager of Ringier Sports.
A word from the CEOs
Speaking about the platform launch and collaboration with Cleeng, Alexander Grimm, CEO of Ringier Sports AG said, “The GAMEPASS subscription model is a key factor in the RED project, and we put a lot of emphasis on the user experience, which starts with the login and subscription area on the platform. That's why we at RED are very happy to have the support of Cleeng for the complex issue of our management and subscription.»
Additionally, Gilles Domartini, the CEO and founder of Cleeng, expressed the company's excitement about working with Ringier Sports. “We are thrilled to be working with Ringier Sports. We look forward to supporting the innovative RED platform by sharing our unique focus on Media & Entertainment and removing the complexities of OTT sports video with the combination of our operational and analytical product suite.”
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