H1 2025: Product Update - Powering Growth, Intelligence, and Subscriber Lifetime Value

As we move through H2 of 2025, the subscription tech industry is experiencing rapid evolution defined by AI-powered personalization, heightened flexibility, and unprecedented competition. Against this backdrop, we’re proud to announce over 40 new features launched across our platform in H1 2025, representing the largest wave of innovation in our company’s history. From advanced AI-powered tools to sophisticated cross-channel analytics and intelligent automation, every feature is designed with one goal: helping you extract maximum value from every subscriber interaction.

At the core of this update lies a strategic focus on: unified multi-channel subscription management that breaks down silos, real-time decision-making capabilities that keep you ahead of subscriber behavior, and AI-powered intelligence that eliminates guesswork. Whether you're optimizing acquisition funnels, reducing churn, or increasing ARPU, these new capabilities provide the intelligence and flexibility needed to compete in an increasingly complex marketplace.

Read on for a recap of the four most significant releases of H1. Or subscribe to our Release Notes for regular feature updates. 

Total coverage: Multi-Channel Subscription Management

The era of channel-specific subscription strategies is over. Subscribers expect seamless experiences whether they're engaging through web platforms, mobile applications, or connected TV ecosystems. And the Subscriber Retention Management SRM® suite has adapted to reflect this. This release represents our deepest investment yet in comprehensive multi-channel subscription management.

Our expanded platform now provides native support across an extensive range of ecosystems, including:

• Apple Store
• Google Play 
• Roku Pay 
• Vizio
• Samsung Checkout
• Amazon Fire TV
• Numerous other connected TV platforms. 

Key enhancements include: 

• Validated purchase systems for Vizio and Samsung, 

• Enhanced iOS integration capabilities

• Sophisticated multi-subscription cross-channel support that manages complex entitlement scenarios with precision.

This unified framework comes pre-integrated with leading payment processors and stores, reducing engineering overhead while accelerating time-to-market. Teams can now launch new channels with confidence, knowing that subscriber experiences remain consistent and subscription management stays centralized. The result is operational efficiency that scales with your ambitions, not against them.

For subscription businesses managing multiple touchpoints, this translates to reduced complexity, improved subscriber satisfaction, and the agility to capitalize on emerging platforms without rebuilding infrastructure from scratch.

The ultimate retention dashboard: 360° insights that drive action

Data without actionability is merely noise. That's why in March, we introduced our simplified Analytics platform, built on Cleeng's comprehensive SRM® suite architecture–where product, marketing, finance, and support teams can align around the complete subscriber journey.

This new unified view brings together metrics across:

• Subscription events

• Retention trends 

• Payment retries

• Support patterns

• Revenue growth trajectories

Teams can drill into granular dimensions, including ARPU, resubscription rate, and time to convert.

These new tools transform fragmented data points into strategic insights. With an intuitive interface, the platform ensures every team member, regardless of technical expertise, can access the data they need for daily tasks and strategic decisions, for example:

• Explore Metrics actions, 

• Suggested Related Metrics,

• Comprehensive Pause Analytics

The impact is immediate: faster decision cycles, improved cross-team alignment, and deeper visibility into the drivers of subscriber lifetime value. 

Engagement, reimagined: real-time Braze CRM integration

Timing is everything in subscriber engagement. The difference between a retained customer and a churned subscriber often comes down to reaching them at the precisely right moment with the perfectly tailored message. Our real-time integration with Braze transforms this challenge into a competitive advantage.

This integration creates seamless synchronization between subscription events like purchases, pauses, renewals, cancellations, or plan changes, and Braze's sophisticated customer engagement engine. Marketing teams can now trigger personalized subscriber journeys instantly, responding to behavioral signals in real-time rather than relying on batch processes or delayed reactions.

Whether you're onboarding new subscribers, implementing intelligent intervention campaigns for at-risk users, or designing win-back programs for dormant accounts, this integration provides the tools to act at the speed of customer intent. Combined with our new alerts tool, subscription engagement becomes more contextual, timely, and measurable than ever.

The results speak for themselves: improved engagement rates, reduced churn, and higher lifetime values driven by precisely timed, contextually relevant communications that subscribers actually want to receive.

Powered by AI, built for growth

This wave of innovation is also backed by AI, both visible enhancements and updates under the hood. 

Our new Data AI-ssistant makes it easier than ever to query dashboards using natural language, reducing time-to-insight across teams. Instead of learning complex dashboard interfaces, team members can simply ask questions and receive intelligent, contextual responses that accelerate decision-making across all departments.

Behind the scenes, AI-powered fraud prevention adds an invisible layer of protection that adapts to emerging threats while maintaining frictionless subscriber experiences. We’ve also launched a next-gen AI chatbot to elevate customer support experiences with real-time, intelligent assistance that’s fully aware of your subscribers' context.

Combined with smarter workflows like cancellation survey toggles, coupon logic for plan upgrades/downgrades, and automated retry insights, we’re delivering a platform that not only helps you understand your business better but grow it faster.

Every enhancement is designed to reduce manual complexity while increasing strategic impact. Teams spend less time on routine tasks and more time on initiatives that drive subscriber growth and retention.

Maximizing your subscription growth potential

The subscription landscape continues to evolve at an unprecedented pace. Businesses that thrive are those that can adapt quickly, make decisions confidently, and optimize continuously across every aspect of the subscriber experience. Cleeng provides the foundation for that success.

These 40+ new features constitute a fundamental evolution in how subscription businesses can approach growth, intelligence, and subscriber lifetime value optimization. 

The subscription economy rewards businesses that can move quickly, adapt intelligently, and optimize relentlessly. With these new capabilities, your team has everything needed to excel in each of these areas while building sustainable, profitable growth that scales with your ambitions.

Want to see the latest updates, in person? Join us at Retention Zone Live where we’ll reveal a revolutionary new offering or swing by booth 1.F53 at IBC 2025.

Ready to transform your subscription business? Explore these powerful new features and discover how our enhanced platform can accelerate your growth, improve your retention, and maximize every subscriber relationship.