Discuss how to fight churn & simplify D2C video with Cleeng at IBC

Kirstin White | Mon Aug 22 2022 | Cleeng News

Cleeng at IBC 2022

In today’s increasingly competitive OTT market, price sensitivity has caused churn rates to rise.


Broadcasters globally are hunting for a scalable solution to manage and retain their subscribers for years to come. Meet with Cleeng at IBC (booth 5.D57) to find out how Subscriber Retention Management™ (SRM™) can be your solution


1. Removing the complexity of D2C video subscriptions

Each stage of building and managing a video subscription platform has its own set of complexities that require time and expertise to execute successfully.


Cleeng’s Subscription Retention Management™ suite is dedicated to the Media and Entertainment industry and covers every stage of this process, including:

  • Offer management: Set up and manage all offers within one space.
  • Media tax: Leverage our dynamic checkout engine, which adapts automatically to customer’s local tax codes, to ensure correct tax collection.
  • Customer care: Maintain high customer satisfaction as you scale, so you can spend less time on inquiries and more time on your growth priorities. 


2. Making it quick and efficient for you to build your OTT platform

Building an OTT platform with Cleeng is quick & efficient, thanks to APIs, flexible connectors and SaaS pricing.


Subscription Retention Management™ is built to help you get your OTT platform up and running quickly. This is aided by:

  • APIs: Our Open API infrastructure lets you shape your service your way, so you can set up and integrate within days.
  • Flexible connectors: Connect to any tool in your ecosystem and accept payments form anywhere with our connector network.
  • SaaS pricing: Our pricing is transparent and free of setup fees, giving you all information up front.


Predicting churn with up to 92% accuracy

Cleeng's unique churn solutions and advanced analytics make combatting churn easy by predicting churn with up to 92% accuracy.


An essential component of what makes Subscription Retention Management™ such an effective growth solution is ChurnIQ, our actionable insights platform. ChurnIQ serves on-point predictive analytics that can improve your retention by understanding customer behaviors and trends.  


By combining all sources of subscriber data in our unique data lake, our Churn Prediction Algorithm detects patterns of behavior in your subscriber base, highlights subscribers at-risk of churning, indicates why this might happen, and offers a solution. 


Our algorithm predicts churn likelihood with an immense 92% accuracy. This allows you to target the right audience with the right campaign, and act quickly, to re-engage the subscriber before they cancel.


An expanding partner ecosystem and client portfolio

The solutions outlined above act to benefit both content vendors and software partners. Our client portfolio continues to expand, with recent additions including Symphony and Nordisk Film. And our presence in the sport video industry has also become more prominent with recent signings including RED and BKFC.


Furthermore, our partner ecosystem has continued to grow, as we have launched new partnerships with brands such as Sportradar, Synamedia and Firstlight Media.



Fight churn with Cleeng

From September 9 to 12, the International Broadcasting Convention will be held at RAI Convention Center Amsterdam. Cleeng will attend with our full team, to exhibit at booth 5.D57.


Meet with us to discuss your subscriber retention strategy

Contact our experts


Cleeng SRM Product