TV Viewing and Spending Changes Shape

Dimitar Serafimov | Fri Oct 13 2017 | Industry insights

Video on demand trends

SVOD and the world of online entertainment are fast, furious, exciting and in a state of constant change - and whether you're a consumer or a provider, keeping your finger on the pulse is essential to getting the most from the medium.

To help you do just that, here are some of the latest SVOD viewing trends.

Ad fatigue kicks in

According to a recent survey from On Device, 41% of respondents in the UK said that part of their motivation for watching paid on-demand TV services like Netflix and Amazon, rather than old-fashioned TV is because they get to endure fewer adverts.

Dubbed ad fatigue, this trend is driving more households away from traditional TV and into the arms of SVOD services. When you consider 20% of the world's web users block online ads, it's hardly surprising.

On-demand viewing gets the nod

The recent "TV and Media 2017" report from Ericsson tries to predict the viewing habits of the future.

Around six in 10 consumers already prefer on-demand and catch-up TV over scheduled linear TV, and according to experts, it's predicted that this proportion is set to rise to around seven in 10 by 2020. The growth of on-demand viewing is also expected to improve, and will most likely account for almost half of total viewing time by 2020. The graph paints a solid picture of this trend…

mand video preference over linear

As you can see from these quickfire yet definitive on-demand viewing trends, online content and service providers can expect to see a tremendous growth in the next few years, with stacks of potential for those that continue to innovate, meet the needs of their consumers and provide a rock solid user experience.

VOD spending plans will stretch

The same research gives an insight into how US households plan to spend on their visual entertainment over the next 12 months or so.

The general shape of spending patterns will change gradually, as most consumers have no plans to change their spending on either scheduled linear TV or VOD services over the next 12 months. That said, spending will change eventually, with consumers indicating that VOD will gain a more significant share of their income in the future, as the chart shows...

VOD spending power

SVOD is on the up, with more people tuning in than ever before and for service providers and consumers alike, it looks like prosperous times lie ahead - grip on tight because it’s going to be a wild ride.

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