At Cleeng, we want our publishers to process and collect payments from all over the world. Therefore, we are really happy to announce we are adding the Brazilian local currency (BRL) to our list.
Brazil as an OTT force in LATAM
Brazilian TV industry is one of the most vibrant entertainment markets in the world. According to our technology partner Accedo, Brazil has around 20 million Pay TV subscribers. Also, most importantly, there are clear indications of many Pay TV providers looking to extend their service or in some cases, even replacing the core Pay TV offerings with new OTT services.
By 2018, Brazil will surpass Mexico in OTT video revenues, with nearly half a billion dollars. The current projections say that the Brazilian OTT market will reach 300% growth till 2018. Investing in local content and controlling stable broadband networks is considered as key for over-the-top success in Latin America.
Cleeng is enabling payment processing in Brazil
To process payments from Brazil, we had to update our checkout system in order to be able to collect the CPF number. Cadastro de Pessoas Físicas (CPF; Portuguese for "Natural Persons Register") is the Brazilian individual taxpayer registry identification.
Due to the partnership we forged with PrimeiroPay, a unique payment service provider in Brazil, we were able to make this happen.
With the update on the checkout process, end users can only see credit card payment methods with additional field - the CPF number (the Brazilian individual taxpayer registry identification).
To round things up, Brazilian end users can:
- Buy all type of publisher offers by using this option;
- Manage their credit card settings via their customer library or "My account" widget.
Find out why sport broadcasters are expanding with new OTT services: