Last week, the OTT sports industry returned to Monaco for the 32nd edition of the SPORTEL Monaco show. 800 companies in the sports and technology industry gathered to discuss the latest trends and innovations.
Amidst all the networking, masterclasses, keynotes and sports tech discussions, a range of trends appeared. We noticed the following three OTT sports trends standing out.
Blending different VOD models is a trend that has spread across the video industry during the past year - and it is making its mark on the sports video too.
This topic dominated much of the conversation at SPORTEL, as many sports content vendors are eager to find a way to hold customer interest as the market becomes more competitive.
Some vendors focus on a full shift to FAST (Free Ad-Supported Television). But most sports broadcasters seek a hybrid solution between different OTT models. The benefit of this is that it allows you to cater to as many fans as possible, whether that’s by selling via:
By leveraging Subscriber Retention Management™, broadcasters can create and manage all monetization offers from one screen - and then experiment with different selling conditions to develop the perfect offering.
Image: Cleeng's easy offer setup system.
Another trend that was prevalent at this year’s SPORTEL show was the importance of personalization.
The streaming wars have put subscribers in the driving seat. Today’s video consumers have the power to switch platforms at will if any element of their user experience falls short. This is making it more and more essential for streaming services to deliver a personalized experience that will meet all customer needs.
The obvious route to achieving this is through better video content and app experiences. But how to know what “better” means? This requires an in-depth understanding of subscriber behavior and preferences.
Through Cleeng’s actionable subscriber analytics platform, ChurnIQ, sports broadcasters are able to predict and prevent subscriber behavior across the subscriber journey.
Image: Cleeng's Subscriber Journey
In previous years the majority of conversation at the SPORTEL shows centered around content and content rights. However, this year technology overtook and became the center point for many companies and presenters.
Growing competition in the OTT Sports industry has put the customer in charge. And with this, focus moved from fighting over content rights, to fighting over subscribers. Whether you’re looking to build:
Building your platform using advanced technology will be what sets you apart.
This is what makes it so essential to pick your streaming partners carefully.
By partnering with Cleeng, sports broadcasters gain access to a full stack of sports streaming solutions, built to help you retain your subscriber base. Our stable tech background and extensive experience with the most popular streaming platforms make it easy for you to grow your sports streaming service.
Want to learn how you can increase your subscriber lifetime revenue like Tennis Channel, run coupon campaigns like CHL, sell recurring passes like MXGP? Download our free eBook: