Meanwhile, churn creeps up, revenue forecasts start to wobble, and what should be a competitive advantage–your data–becomes a source of frustration and lag. Often, this is due to fragmentation because billing, subscription management, and support systems don’t talk to each other, leaving businesses without a holistic view of their operations.
Additionally, the 2024 and 2025 State of Data Literacy Reports found that:
This is why generative AI and intuitive data solutions are game-changers. They empower teams without extensive data training to make faster decisions, access the insights they need instantly, and better understand their business operations with ease.
Cleeng, an AWS Technology Partner, is working closely with Amazon Web Services to bring scalable, AI-powered innovation to the subscription industry.
In a special episode of the Retention Zone podcast, experts from Cleeng and AWS discuss how generative AI, powered by Amazon Bedrock, is revolutionizing subscription analytics. They explore how D2C brands can go beyond dashboards to access real-time, actionable insights and therefore make well-informed, data-driven decisions. This discussion features:
Carlo De Marchis, Host of Retention Zone
Jason O'Malley, Senior Partner Solutions Architect at AWS
Dan Smith, Senior Advertising and Marketing Specialist at AWS
Aaron Hu, Director of BI at Cleeng
Together, they explored how Cleeng uses Amazon Bedrock to simplify subscription data strategy and deliver actionable insights with generative AI.
Want the full conversation? Watch the podcast episode:
Read on to discover how your business can utilize innovative subscription management tools like real-time data processing and conversational AI to gain deeper insights into subscriptions.
Subscription businesses generate vast amounts of data daily, from sign-ups and renewals to cancellations, subscription pauses, and customer interactions. But turning that data into clear, actionable insight is often a slow and complex process, especially for teams without deep analytics expertise.
Generative AI is now changing that. It’s reshaping how businesses explore and understand their data–making it faster, easier, and more intuitive for anyone to find answers. It also gives brands a competitive advantage; McKinsey & Company found that companies that put their bets on data-driven strategies outperform competitors by 23%.
Solutions like Cleeng’s SRM® platform are part of this shift, helping subscription businesses put real-time insights into the hands of product managers, marketers, and support teams–no SQL required. Here’s what makes Cleeng’s offering unique:
With only 12% of employees in enterprises possessing strong data literacy skills, many teams are overwhelmed by vast amounts of data they struggle to interpret. Cleeng’s AI-ssistant leverages generative AI to streamline access to analytics, enabling teams to gather insights through intuitive, natural-language queries. This guarantees that users of all skill levels, even those less tech-savvy, can not only effortlessly access the data they need but also fully grasp its significance.
In this video, Cleeng's BI Director, Aaron Hu, highlights the growing importance of answering tailored questions when it comes to data. He also shares how Cleeng’s AI-ssistant is designed to meet this demand with precision and efficiency.
Built on Amazon Bedrock, Cleeng’s AI-powered systems ensure scalability, security, and seamless integration, giving businesses confidence in performance and compliance.
Unlike generic analytics tools, Cleeng’s platform specializes in addressing the unique challenges of subscription-based businesses: reducing churn, increasing customer lifetime value, and refining retention strategies. Additionally, every team within the organization can access the data and insights necessary for their daily responsibilities.
Static dashboards and traditional reports often fall short for modern businesses that need flexibility. According to KPMG, there are three main challenges when it comes to businesses relying on static dashboards:
Too much data without clarity: users have to interpret the numbers themselves
Lack of context and actionability: without explanations and narratives, users can misinterpret the insights or overlook crucial data.
Disconnect between analysis and action: even if dashboards provide insights, they usually don’t suggest next steps.
That’s where AI-powered analytics come in. Built with Amazon Bedrock and leveraging Anthropic’s Claude models, Cleeng’s AI-ssistant is designed to make subscription analytics easier and more practical for everyday business use.
Watch the following video to hear from AWS how Cleeng’s AI-ssistant is turning data into dashboards by leveraging Amazon Bedrock.
The AI-ssistant allows your team to:
With our conversational AI interface, you simply ask, “Why is churn increasing in the North American segment?” and receive actionable insights instantly. In the Retention Zone episode, AWS’ Dan Smith explained how conversational AI changes the way business personas interact with data.
“Business users want to ask different questions, and they might want more context than the dashboards are able to provide, or the dashboard might not have access to the data they need. In service of accelerating that cycle, we’re moving to a world where business users can have a conversation with the data. They can ask questions that build on each other; they can ask the dashboards to provide additional context. What we’re seeing is a movement towards more accessible, more centralized data resources.” - Dan Smith, AWS.
In the following video, Dan talks about how business users are now interacting with data thanks to new analytics tools.
In other words, generative AI solutions empower businesses to shift from reactive to proactive strategies:
Churn insights: detect early indicators of subscriber dissatisfaction and implement targeted data-driven retention campaigns.
Revenue optimization: identify which subscription tiers deliver the highest margins and refine pricing strategies.
Customer segmentation: pinpoint high-value customer segments and personalize marketing efforts to increase engagement.
Amazon Bedrock was instrumental in enabling our rapid innovation. Here’s how Amazon Bedrock powers Cleeng’s AI solution:
1. Experimentation made simple
By comparing and testing multiple foundation models through Amazon Bedrock playgrounds, Cleeng identified the perfect fit, achieving highly accurate and contextually relevant AI responses.
“One of the things the Cleeng team did in testing was to have the two models running side by side and try different queries to compare where each model shines and which one is the right fit for you in terms of performance, cost, and overall accuracy.” - Jason O’Malley, AWS.
With built-in APIs from Amazon Bedrock, Cleeng bypassed time-consuming coding challenges, reducing development time and delivering faster ROI for clients.
Amazon Bedrock Guardrails helps you build and customize safety, privacy, and truthfulness safeguards for your generative Al applications within a single solution.
Subscription management is evolving beyond static metrics and conversational AI. The next big change is agentic AI, where systems don’t just provide guidance but actively take action to meet unique business goals.
“You can think of an AI agent as a software application that you can give a goal. You can enable that software application with a set of tools and resources (...) to pursue the goal independently.” - Dan Smith, AWS.
Through the continued collaboration with AWS, Cleeng is working on new ways to deliver next-gen subscription management tools. Imagine software that:
In the following video, Dan Smith explains how AI agents can pursue goals, for example, execute a retention campaign.
Cleeng’s integration with Amazon Bedrock not only exemplifies innovation but also highlights a new standard for leveraging generative AI responsibly. By focusing on iterative testing and incorporating security frameworks, Cleeng’s solutions deliver value with reliability and trust.
Our Subscriber Retention Management (SRM®) solutions provide reliable tools to help subscription businesses make smarter decisions, improve retention, and boost financial performance. Take a look at the AI-ssistant demo to understand how you can gain better control over your business data.
Don’t wait to gain the edge your subscription business deserves. Make generative AI the driver of your next wave of growth. View Cleeng on AWS marketplace or contact us for more information.