Cleeng Blog - Subscription management trends

Client Story: How MoviePigs Merged SVOD and Social

Written by Benedicte Guichard | Mar 9, 2016 3:58:40 PM

At Cleeng, we are very proud of our clients and their talents within our industry, which is why we thought it would only be right to share a success story or two over the coming months. In this inaugural installment of "Client Stories", we are going to dip our toes into the world of documentary SVOD hub MoviePigs and give you a taste of what they’re all about.

Why MoviePigs went SVOD?

This cutting-edge VoD service is not unlike Netflix in the way that it offers a user friendly platform for audiences to enjoy top quality video content from the comfort of their own homes - only MoviePigs does have one striking difference...

You won’t find the latest box set and blockbusters on here - instead, it offers an extensive library of Arabic documentaries to keen US audiences, while giving talented video producers a chance to showcase their skills and build the kind of reputable network they deserve.

This part VoD subscription service, part social crowdfunding service (for producers to raise money for their projects) was actually recommended to us around two years ago by renowned OVP Ooyala – and since then the service has gone from strength to strength.

So, to cut a long story short, we put our collective heads together and decided to help boost the profile of Movie Pig’s already excellent platform by utilising our flexible subscription VOD (SVOD) service – and before long, MoviePigs was cooking with gas, benefiting from a larger network than ever before.

Their key challenges

Movie Pigs came to us with three things that they wanted to focus and improve on:

  1. Easy and fast deployment, along with single sign-on (SSO) integration;
  2. Flexibility and a low level of maintenance;
  3. Positive return on investment

With a little time and development, MoviePigs was able to achieve their goals with the mastery of our SVOD and they are incredible satisfied with the results. In addition to this, we also worked as a tight-knit team to ensure the smooth development and launch of their crowdfunding platform, which has proved very popular and given budding video producers a real voice, as well as a solid home for their creations.

Eye on the future: 

MoviePigs has big plans for the future, so it’s safe to say that they have a few interesting things up their sleeve - and as a proud partner, we hope to help them develop and grow even more each and every day.

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