---
title: Cleeng Blog - Digital Subscription Management Insights and News | Benedicte Guichard
description: Benedicte Guichard is one of the co-founders and CMO at Cleeng.
---

<https://cleeng.com/>

 Products

What it does

[Core Subscriber Management and Billing](https://cleeng.com/subscriber-management-system) [Merchant of Record Payments, Tax and Compliance](https://cleeng.com/merchant-checkout-optimization) [ChurnIQ Smart and Predictive Churn Analytics](https://cleeng.com/products/subscription-churn-analytics) [Hi5 AI-Enhanced Customer Care](https://cleeng.com/customer-care-digital-subscriptions)

AI Products

[Cleeng AI Ask questions in plain language](https://cleeng.com/ai) [Cleeng MCP Server Connect Cleeng to your own AI tools](https://cleeng.com/ai/mcp) [Data Intelligence Enriched context for every subscriber](https://cleeng.com/ai/subscriber-data) [Trust & Governance Complete control and auditability](https://cleeng.com/ai/legal)

 Solutions

By industry

[Streaming and OTT](https://cleeng.com/solutions/streaming) [Sports](https://cleeng.com/solutions/subscription-management-for-sports) [Wellness](https://cleeng.com/solutions/wellness) [Creators](https://cleeng.com/solutions/youtube-creators) [Gaming](https://cleeng.com/solutions/gaming) [Memberships](https://cleeng.com/solutions/memberships)

By scale

[Enterprise](https://cleeng.com/solutions/enterprise) [Small and Medium Businesses](https://cleeng.com/pro)

For partners

[Agencies & Integrators](https://cleeng.com/solutions/agencies) [B2B2C Platforms](https://cleeng.com/solutions/b2b2c-platforms)

 Developers

[Launch Subscriptions](https://developers.cleeng.com/docs/launch-subscriptions) [Build with LLMs](https://developers.cleeng.com/docs/build-with-llms) [Integrate apps](https://developers.cleeng.com/docs/payments_on_mobile_tv_apps_intro) [System status](http://status.cleeng.com/) [Integrations Hub](https://cleeng.com/integrations-connectors) [Migration guide](https://cleeng.com/migrate-to-cleeng) [Certified Partner Program](https://publisher.support.cleeng.com/hc/en-us/articles/22272169788188-Cleeng-Certified-Partner-Program)

 Resources

[Publisher Help Center](https://publisher.support.cleeng.com/hc/en-us) [Blog](https://blog.cleeng.com/) [Customer stories](https://cleeng.com/clients) [Events](https://cleeng.com/events) [Research & reports](https://cleeng.com/resources) [Demo Hub](https://cleeng.com/demohub)

[Pricing](https://cleeng.com/pricing)

[Login](https://srm.cleeng.com/auth) [Get started free](https://srm.cleeng.com/auth/register)

Blog

# Digital subscription management insights

[All](https://blog.cleeng.com/all) [Churn & Retention](https://blog.cleeng.com/tag/churn-retention) [Platform Infrastructure](https://blog.cleeng.com/tag/platform-infrastructure) [Payments, Tax & Compliance](https://blog.cleeng.com/tag/payments-tax-compliance) [Company News](https://blog.cleeng.com/tag/company-news) [Growth](https://blog.cleeng.com/tag/growth) [Subscriber Management & Pricing](https://blog.cleeng.com/tag/subscriber-management-pricing) [Client Success Stories](https://blog.cleeng.com/tag/client-success-stories) [Customer Support](https://blog.cleeng.com/tag/customer-support)

## [![Stripe Managed Payments Alternatives: 5 Merchant of Record Options Compared](https://blog.cleeng.com/hubfs/stripe%20managed%20payments%20alternatives%20compared.webp) Payments, Tax & Compliance Stripe Managed Payments Alternatives: 5 Merchant of Record Options Compared Explore five alternatives to Stripe Managed Payments for subscription businesses, comparing costs, coverage, and features to find the best fit for your needs. Enzo Bermond · Oct 29, 2026](https://blog.cleeng.com/stripe-managed-payments-alternatives-compared)

### [![Earning the DPP Committed to Sustainability Badge](https://blog.cleeng.com/hubfs/visual-18%20Committed%20to%20Sustainability%20Badge-10.png) Company News Earning the DPP Committed to Sustainability Badge The DPP Committed to Sustainability badge symbolizes our dedication to sustainable practices while striving for excellence. Here's what we've been doing **Benedicte Guichard** · May 23, 2024](https://blog.cleeng.com/earning-the-dpp-committed-to-sustainability-badge)

### [![Unlock D2C streaming growth in MENA - Meet with Cleeng at CABSAT 2024](https://blog.cleeng.com/hubfs/Group%2013138%20(1).png) Company News Unlock D2C streaming growth in MENA - Meet with Cleeng at CABSAT 2024 Cleeng to attend CABSAT, sharing insights on boosting OTT profitability through optimized subscriber journeys, payments, retention and cost efficiency. **Benedicte Guichard** · May 2, 2024](https://blog.cleeng.com/unlock-d2c-streaming-growth-in-mena-meet-with-cleeng-at-cabsat-2024)

### [![Cleeng CEO predicts hybrid models, cost control & actionability in 2024](https://blog.cleeng.com/hubfs/2024%20Outlook%20piece%20Gilles%20play%20sign.jpg) Company News Cleeng CEO predicts hybrid models, cost control & actionability in 2024 As we kick off 2024, the Cleeng CEO, took the time to share some highlights from previous months and predictions for the coming year. **Benedicte Guichard** · Jan 18, 2024](https://blog.cleeng.com/cleeng-ceo-predicts-hybrid-models-cost-control-actionability-in-2024)

### [![Cleeng is ](https://blog.cleeng.com/hubfs/_RPL0859.jpg) Company News Cleeng is "Culturing Success" with a trip to Rome This November, about 80 members from the Cleeng team gathered in Rome for our Annual Reunion. Check out the highlights. **Benedicte Guichard** · Dec 1, 2023](https://blog.cleeng.com/we-cleengers-are-culturing-success-in-rome)

### [![Cleeng CEO - 2022 Recap Video](https://blog.cleeng.com/hubfs/Cleeng%20CEO%20-%202022%20Recap%20Video.png) Company News Cleeng CEO Reflects on Signing the NFL, SVOD Trends and Plans for 2023 Cleeng grew remarkably in 2022 alongside the growing SVOD industry. Check out our achievements at Cleeng and our CEO’s vision for 2023. **Benedicte Guichard** · Dec 14, 2022](https://blog.cleeng.com/cleeng-ceo-reflects-on-signing-the-nfl-svod-trends-and-plans-for-2023)

### [![The Pay-Per-View (PPV) model excites today's broadcasters](https://blog.cleeng.com/hubfs/Pay%20per%20view%20model%20global%20revenue%20forecast.png) Subscriber Management & Pricing The Pay-Per-View (PPV) model excites today's broadcasters PPV events can help you harness the power of global online audiences across any device. Pay-per-view isn’t just about setup and tech-it’s also about sales. **Benedicte Guichard** · Nov 24, 2021](https://blog.cleeng.com/the-new-age-of-pay-per-view-model)

### Stay up to date with our news

### Popular posts

#### [Stripe Managed Payments Alternatives: 5 Merchant of Record Options Compared Read more →](https://blog.cleeng.com/stripe-managed-payments-alternatives-compared)

#### [Subscription Customer Experience Benchmarks: 4 Key Stats for 2026 Read more →](https://blog.cleeng.com/subscription-customer-experience-benchmarks)

#### [Subscription Retention Benchmarks: 4 Key Stats for D2C Loyalty in 2026 Read more →](https://blog.cleeng.com/subscription-retention-benchmarks)

#### [Cleeng Pro, One Year On: What Our Self-Serve Signups Taught Us Read more →](https://blog.cleeng.com/cleeng-pro-one-year-on-what-self-serve-taught-us)

#### [Seasonal Subscriptions: How Sports Streaming Platforms Beat Off-Season Churn Read more →](https://blog.cleeng.com/seasonal-subscriptions-for-sports-streaming)

### Get started free

Create a free account to see what your subscription data could tell you – no credit card required.

[Start free](https://srm.cleeng.com/auth/register)

Your Subscriber Retention Management® solution

[Contact us](https://cleeng.com/contact)

#### Ask AI for info

- [ChatGPT](https://chatgpt.com/?q=...)
- [Gemini](https://gemini.google.com/app?q=...)
- [Claude](https://claude.ai/new?q=...)
- [Perplexity AI](https://www.perplexity.ai/?q=...)

#### Products

- [Subscriber management and billing](https://cleeng.com/subscriber-management-system)
- [Merchant of Record](https://www.cleeng.com/products/merchant-of-record)
- [Churn Analytics](https://cleeng.com/churniq-churn-intelligence)
- [AI-Enhanced Customer Care](https://cleeng.com/pro)

#### Solutions

- [Streaming and OTT](https://www.cleeng.com/solutions/streaming)
- [Sports](https://cleeng.com/subscription-management-for-sports)
- [Wellness](https://cleeng.com/wellness)
- [Creators](https://www.cleeng.com/solutions/youtube-creators)
- [Enterprise](https://cleeng.com/solutions/enterprise)
- [Small and Medium Businesses](https://cleeng.com/pro)

#### Developer

- [API Reference](https://developers.cleeng.com/reference/apireference-overview)
- [Sandbox](https://srm-sandbox.cleeng.com/register)
- [Tutorials](https://developers.cleeng.com/docs/getting-started-with-cleeng)
- [Integrations](https://cleeng.com/integrations-connectors)
- [Migration](https://cleeng.com/integrations-connectors)

#### About

- [Company](https://cleeng.com/about-us)
- [Blog](https://blog.cleeng.com/)
- [Sustainability](https://cleeng.com/sustainability)
- [Careers](https://cleeng.com/careers)

#### Explore

- [Pricing](https://cleeng.com/pricingpro)
- [My Dashboard](https://srm.cleeng.com/login)
- [FAQ & support](https://publisher.support.cleeng.com/hc/en-us)

#### Customers

- [Who are Cleeng](https://cleeng.com/who-are-cleeng)
- [Get Support](https://cleeng.zendesk.com/hc/en-us/)

Copyright © 2026 Cleeng | All Rights Reserved | [Terms & Conditions](https://cleeng.com/master-service-agreement)

<https://x.com/cleeng> <https://www.youtube.com/user/CleeNG> <https://www.linkedin.com/company/1453976>

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : ""
  },
  "dateModified" : "2026-10-15T09:28:33Z",
  "datePublished" : "2022-01-31T12:09:37Z",
  "description" : "Benedicte Guichard is one of the co-founders and CMO at Cleeng.",
  "headline" : "Cleeng Blog - Digital Subscription Management Insights and News | Benedicte Guichard",
  "image" : "",
  "mainEntityOfPage" : {
    "@id" : "https://blog.cleeng.com",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://cdn.prod.website-files.com/624eb5c51026869311f0668a/66b09c7ffb2cada498b8a184_Cleeng%20logo%20-%20tagline%20bottom%20-%20transparent.svg"
    },
    "name" : "Cleeng"
  }
}
```