As the direct-to-consumer (D2C) subscription landscape matures, it is becoming increasingly complex for digital brands to emerge profitable. The market is saturated with numerous subscription services. On the consumer side, there’s rising subscription fatigue and a tendency to reduce spending. This is manifesting in rising churn levels and impacting business revenues.
According to Antenna Research, churn has increased +34.5% YoY, from 4.6% in June ‘22 to 6.1% in June ‘23.
Moreover, operations are becoming more complex, and their high costs are becoming a concern in broadcasters' profit equations. In 2023, many leaders shared that streaming content investment is peaking.
Efforts must focus on raising ARPU (Average Revenue Per User) and reducing churn. This is necessary to increase customer lifetime value (LTV) and boost growth.
ARPU × Retention = LTV
This requires interventions like continually monitoring industry trends, technological advancements, and user preferences while balancing operations, technicalities, and costs. That’s impossible without using specialized subscription management tools.
Read More: Is Your Subscriber Management System an Obstacle in ARPU Growth?
This blog explores how Core, a subscription management solution tailored for D2C businesses, helps you balance growth while future-proofing your business.
Core is a comprehensive subscription management solution designed for digital brands. It combines data from different sources and unlocks an efficient, streamlined customer and revenue management process. Businesses can leverage it to implement various subscription growth strategies and, most importantly, scale.
Core users have
Core provides the features that digital businesses need to streamline subscription management. It’s built to address key operational, technical, and financial challenges when driving sustainable growth.
A. Simplifies offer management across channels and monetization models
B. Helps you drive your ARPU with built-in retention and upselling strategies
Smart promotions: Create free trials, seasonal discounts, referral rewards, and gifting options.
Customer self-service: Let users manage their subscriptions, pause/cancel, or switch planswith an intuitive dashboard.
Seamless experience: Reduce friction in sign-ups, renewals, and upgrades to keep retention high.
C. Creates one source of truth across all apps and data sources
Unified data: Eliminate silos by consolidating customer, billing, and engagement data in one place.
Seamless integrations: SaaS-based with pre-built connections to payment gateways, CRM, and analytics tools.
Real-time analytics: Track churn, CLV, and campaign performance with customizable dashboards.
Core offers transparent, scalable pricing with no hidden fees. Its automation reduces manual work, cutting operational costs. As a cloud-based solution, it stays updated without extra charges.
With its flexible monetization, retention tools, and data-driven insights, Core helps digital brands maximize revenue and reduce churn. When combined with the full SRM™ suite, it delivers a 360° solution for scaling subscription businesses profitably.
Want to introduce strength and flexibility at the heart of your subscription business and boost ROI?