For D2C subscription businesses, seamless payments are the engine that powers growth. You can run standout awareness campaigns, climb Google rankings, and create amazing content, but if your payments fail, none of it matters.
The truth is, you can’t manage what you can’t see. That’s why visibility into subscription payment performance is critical. Why are transactions failing? Where are you losing revenue? How does your performance stack up over time? If you can’t answer those questions, you might be in trouble. Luckily, Cleeng’s new Merchant Payment Performance Dashboard has answers to all those questions, giving digital subscription businesses the insights they need to streamline operations, reduce churn, and grow revenue.
Merchant by Cleeng is a powerful solution built specifically for digital subscription businesses. Tailored for D2C brands, it streamlines operations by managing end-to-end payment orchestration, global tax remittance, and compliance. Acting as the Merchant of Record, Merchant empowers businesses to scale effortlessly on an international level while simplifying complex processes.
With features like multi-currency support, diverse payment methods, and intelligent retry mechanisms to reduce failed transactions, Merchant removes the challenges of handling subscription payments.
As part of Cleeng’s Subscriber Retention Management (SRM®) suite - alongside ChurnIQ, Core, and Hi5 - Merchant plays a key role in shaping effective and sustainable subscription strategies.
Read more: Discover how Cleeng’s SRM® suite transforms subscription retention management for D2C brands.
Subscription payment management is vital for any D2C business, but many brands struggle with low acceptance rates, high involuntary churn, and little visibility into the inefficiencies that hinder growth.
That’s where the new Payment Performance Dashboard comes in. Apart from processing your payments, recovering revenue, and taking care of tax remittance, Merchant now also gives you real-time payment analytics, delivering the clarity and control needed to improve subscription payment performance. Thanks to the new dashboard, we get to:
Empower online subscription businesses: By making payment data accessible, our clients can better understand their payment performance, offer informed insights to their teams, and collaborate with us on optimization strategies.
Stand out from in-app purchases: In-app solutions often act as black boxes, providing limited visibility into payment data. Our dashboard breaks that mold, delivering comprehensive, transparent, real-time payment insights, allowing for optimization and data-driven decisions, and giving you full control over web payments.
Strengthen partnerships: Transparency fosters closer relationships with clients, allowing us to align strategies, address concerns proactively, and collectively boost performance.
View of the Merchant Dashboard
The new Merchant dashboard brings valuable benefits to teams across your organization:
Finance and payment teams will appreciate enhanced visibility into subscription revenue trends and the ability to forecast challenges more accurately.
Operations managers gain tools to streamline payment processes, reducing downtime and improving efficiency.
Business leaders can make data-driven decisions that directly reduce churn and maximize revenue potential.
The new Payments Performance Dashboard is designed to take your subscription business to the next level by providing actionable, data-driven tools that drive growth and optimize operations. Here’s what it brings to the table:
Monitor acceptance rates, failure trends, and regional performance to identify optimization opportunities and better understand market dynamics. Our dashboard tracks transaction volumes across regions, informing strategic decisions on market expansion opportunities.
Use real-time and historical data to refine your dunning and retry strategies. Recover more revenue and reduce involuntary churn.
Protect your revenue with real-time monitoring of payment decline reasons and advanced fraud detection algorithms. Using data-driven security measures, one of our clients saw chargebacks drop from 2% to just 0.2%
Gain detailed visibility into payment method performance to adapt to subscriber preferences. By focusing on high-performing options and eliminating underperformers, your business can improve overall success rates and enhance customer satisfaction.
Stay ahead with forecasts and insights into upcoming revenue opportunities. Proactively strategize to grow your subscription revenue while mitigating risks.
By combining these powerful features, the Payments Performance Dashboard equips businesses with a clear overview of payment operations. From boosting retention to optimizing fraud management, every tool is designed to help you make smarter, data-backed decisions that drive growth and minimize revenue risks.
Why not explore the new dashboard experience by scheduling a guided walkthrough?
The dashboard empowers subscription businesses to dive deep into their payment performance metrics, providing valuable insights to optimize their operations. Key metrics include:
Payment success rates: Allows assessment of the payment acceptance efficiency for both recurring and initial payments, comparing their performance to industry standards.
Granular visualization over time: Provides a visual overview of successful recurring and initial payments and success rates on a daily basis.
Decline reasons: Highlights the main reasons why recurring and initial payments were declined.
Example preview of the initial Payment Rejected Reasons dashboard
Filtered overviews: Gives geographical and behavioral insights by filtering key data fields such as country, payment methods, or offer period.
Chargeback rates: Measures the degree of fraud over time and how efficiently Merchant decreased the loss of revenue due to fraud and chargebacks - coming soon.
Retry success rates: Indicates the proportion of subscriptions that were recovered during the retry schedule thanks to the Merchant's dunning settings - coming soon.
Payment-related challenges often act as bottlenecks in subscription businesses. High involuntary churn, mismanagement of retry strategies, and poor visibility into payment health can result in lost revenue and dissatisfied subscribers.
The Payment Performance Dashboard is designed to tackle these obstacles head-on. Here’s how it aligns with the current needs of subscription businesses:
Boosting payment acceptance rates: By providing actionable insights, the dashboard enables businesses to adjust their payment flows and optimize settings for higher transaction success rates.
Reducing involuntary churn: Failed payments don’t have to mean losing a subscriber. Smart retry tools ensure a higher recovery rate, turning potential churn into retention opportunities.
Optimizing global payment strategies: Operating in multiple regions often requires managing diverse currencies and payment methods. The Merchant Dashboard offers tailored insights to help businesses cater to global audiences effectively.
The launch of the new dashboard reinforces Cleeng's commitment to innovation in subscription management. With its robust analytics, intuitive interface, and actionable insights, this solution enables businesses to turn payment challenges into opportunities for growth.
The Payment Performance dashboard is now available in beta, though some metrics are not yet accessible. The complete dashboard is set to launch later this year!
Want to explore the Merchant Dashboard in action? Reach out to our team for a personal demo and see how we can support your subscription growth goals.