---
title: What Cleeng Is Bringing to NAB 2026 & How Agentic AI Is Becoming the Backbone of Subscriber Infrastructure
description: Uncover Cleeng's latest innovations at NAB Show 2026, including the AI Assistant's agentic layer designed to enhance subscription management and retention.
image: https://blog.cleeng.com/hubfs/Blog-banner-NAB%20-2026-1200x630-1.png
---
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# What Cleeng Is Bringing to NAB 2026 & How Agentic AI Is Becoming the Backbone of Subscriber Infrastructure
Company News | Kamila Palka | Apr 1, 2026
The streaming industry is at an inflection point. Subscriber acquisition costs are climbing, ad-supported tiers are reshaping monetization models, and the platforms that win won't just be the ones with the best content – they'll be the ones that understand their subscribers deeply and act on that intelligence faster than anyone else. That's the competitive reality heading into 2026, and it's exactly what Cleeng is built for.
**This April,** Cleeng is heading to NAB Show 2026**.** We'll be at **Booth W2918** in Las Vegas from April 18–22, and we've got some significant news to share.
## **What we're bringing to the NAB Show 2026**
NAB has always been the moment where Cleeng showcases what's next – and this year is no different. At the show, we'll be highlighting two major product improvements that go to the heart of what subscription businesses need right now.
### **1. Cleeng AI Assistant: Now with an agentic layer**
Since we first introduced the Cleeng AI Assistant at IBC 2024 and expanded its capabilities at NAB 2025, the response from clients has been clear: the value isn't just in surfacing insights – it's in what happens next. At NAB 2026, we're taking that next step.
We're bringing the **Cleeng AI Assistant's new agentic layer** to the show floor – a significant evolution that moves the assistant from answering questions to taking action. Purpose-built for specific, high-value functions across the full Cleeng platform, it's designed to close the gap between subscriber intelligence and execution: identifying at-risk cohorts, configuring offers, generating recommendations – all within the same platform your team already works in every day, and all with your confirmation before anything goes live.
Here's why the foundation matters: AI agents are only as good as the data they can see, the business logic they can draw on, and the actions they're permitted to take. Cleeng already provides all three. We hold a unified, cross-platform subscriber record for every client – across web, App Store, Google Play, Roku, telcos, and more. That complete subscriber history, combined with 15 years of subscription domain expertise, is what no third-party AI tool can replicate by connecting via API.
The result? Your team can move from spotting a churn-risk cohort to launching a targeted retention offer—without leaving a chat interface, without writing a single query, and without waiting on a developer sprint.
We'll be demoing the latest AI Assistant capabilities live at the booth. Come see it in action!
### **2. Merchant of Record: Frictionless global payments, fully managed**
Payments remain one of the most underleveraged levers in subscription businesses – and one of the most painful to manage. Tax complexity, currency fragmentation, chargebacks, and billing failures across web and app stores create both revenue leakage and operational drag.
Cleeng's [**Merchant of Record**](https://cleeng.com/merchant-of-record) solution handles the full payment liability on your behalf: global tax compliance, payment processing, chargeback management, and billing optimization – all in one place.
At NAB 2026, we'll be showcasing the latest capabilities, including how our payment infrastructure ties directly into subscriber retention workflows. Because the moment a payment fails is the moment churn begins – and how you respond in the next few seconds determines whether that subscriber stays or goes.
### **3. Your full PoC in under 60 minutes with Cleeng**
Evaluating a new subscription platform usually means weeks of scoping, developer time, and back-and-forth before you've seen a single screen of real data. We're challenging that thinking!
[Get started with the full Cleeng platform with our streamlined entry point](https://cleeng.com/pro). It comes complete with checkout, analytics, payments, and customer care, and is deployable in under 60 minutes. No dev sprint required. No hidden integration costs. Just a live, working subscription service in four steps: create your account, configure your offer, embed the checkout, and you're ready to sell.
For teams evaluating Cleeng at NAB, this means you don't have to take our word for it.
Come to the booth, and we can walk you through a working proof of concept before you leave the building. With a free tier up to 10,000 subscribers and no setup fees, the barrier to trying Cleeng has never been lower.
[](https://blog.cleeng.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKmo7n%2B685o4Gi%2Fs%2FQtjEKx%2BAmJDQxM0Fx%2Fo4NH0ODhqY%2BtCMdwNMYXitxxbvfkjzJliD7HLU6%2FClr9Pw6XWkZzmVrvXivnEQeeY8s%2F19zyvCna%2B77XxKeVXe%2BmAHkSGV8t%2FUMYGhCidK2lrlLcTx1c97MW%2BxWrNI3c4bOu&webInteractiveContentId=210263253362&portalId=5813983)
## **What makes Cleeng different**
If you're evaluating subscriber infrastructure at NAB this year, here are the things that set us apart:
Complete cross-platform subscriber record**.** No other platform aggregates subscriber state across web, iOS, Android, Roku, telco, and CTV into a single unified record. That completeness isn't just a feature – it's the foundation for every AI recommendation and retention action we take.
Agentic, not just analytical**.** Most tools answer questions. Cleeng's AI Assistant takes action: creating offers, identifying segments, generating recommendations – with your confirmation – directly through the platform. That's the step-change from insight to execution.
Subscription-native intelligence**.** Our agents aren't trained on generic business data. They're grounded in the specific economics of subscription businesses – churn cohorts, pricing elasticity, billing lifecycle events, platform-specific integration patterns. That domain specificity is what makes the recommendations actually useful.
Privacy by design**.** Enterprise AI adoption stalls on trust. Cleeng's architecture ensures no personally identifiable information is processed by AI models, client data is never used for model training without explicit consent, and the system is GDPR and CCPA compliant from the ground up – not retrofitted.
## **Meet us at Booth W2918**
Our team will be in Las Vegas all week, including CEO & Founder **Gilles Domartini**, Chief Revenue Officer **Alexis Gäi**, and our enterprise sales and solutions team.
Whether you're looking to reduce churn, optimize global payments, or explore what agentic AI can actually do inside a subscription platform – we'd love to show you.
**April 18–22 | Las Vegas Convention Center | Booth W2918**
**[](https://blog.cleeng.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJEEBea5NW2tx2S3%2Fok%2FtNFA18ejfEP6VFEYs00mRVDl6GM1zXhvf%2BJToZTp9E0Y4vNZ19Q%2FGYteU4ly7TLExcUX1bRUlmVn7OPprAH%2FDz6o3RKlBqfWtKZijuTBYKivaubc3zzbCAM9x1KSO27aHjjGYg0Qkq1i9w6H1GflORYG9JA52vpkOgzpbCyfouZSnQWPBsFR1PgB4VmXlcAFOa%2B%2Fh3v%2FDx9zhM%3D&webInteractiveContentId=210258078878&portalId=5813983)**
### Popular posts
#### [Agentic AI for Subscriber Retention Is Here: What It Means for D2C & OTT Brands Read more →](https://blog.cleeng.com/agentic-ai-for-subscriber-retention-d2c-ott)
#### [H1 2026 Product Update: AI Agents, Global Payments & Smarter Retention Read more →](https://blog.cleeng.com/h1-2026-product-update)
#### [SOC 2 Type II Renewed: Cleeng’s Commitment to Data Security Read more →](https://blog.cleeng.com/soc-2-type-2-certification-confirms-cleengs-commitment-to-data-security)
#### [Cleeng CEO Reflects on Recent Innovation, AI, and What’s Ahead in 2026 Read more →](https://blog.cleeng.com/cleeng-ceo-reflects-on-recent-innovation)
### See your whole business clearly.
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### Related posts
#### [ Company News Agentic AI for Subscriber Retention Is Here: What It Means for D2C & OTT Brands **Kamila Palka** · Aug 24, 2026, 11:07:41 AM](https://blog.cleeng.com/agentic-ai-for-subscriber-retention-d2c-ott)
#### [.webp) Company News H1 2026 Product Update: AI Agents, Global Payments & Smarter Retention **Damien Organ** · Jul 21, 2026, 1:11:35 PM](https://blog.cleeng.com/h1-2026-product-update)
#### [ Company News SOC 2 Type II Renewed: Cleeng’s Commitment to Data Security **Donald Res** · Feb 6, 2026, 10:00:00 AM](https://blog.cleeng.com/soc-2-type-2-certification-confirms-cleengs-commitment-to-data-security)
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